What a Country Marketing Manager does at HP:
- Develops and secures approval for Marketing, Performance Marketing, GTM plans and budgets.
- Directs cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
- Develops offering/segment messaging and manages/monitors delivery of same.
- Develops customer segmentation strategies and defines customer experience plans and executes/monitors them.
- Defines marketing metrics/goals/benchmarks, and tracks/reports progress against them.
- Develops closed-loop post- analysis for marketing programs and identifies/executes indicated actions.
- Performs marketing support activities as needed, e.g. Siebel MRM/CRM, PO and accrual management. Collateral fulfillment.
- May manage business relationships with advertising, direct marketing and/or marketing research vendors.
- Assists Sales with development of sales training materials.
- Assists Sales with retailer/reseller account calls/development.
Individuals who do well in this role at HP, usually possess:
- BA or BS in Marketing or related field, MBA preferred.
- 7+ years marketing experience including offering marketing, performance marketing, segment marketing and partner marketing.
- Agency, sales and/or channel experience a plus.
- Expert knowledge of marketing principles, practices, tactics and tools.
- Expert knowledge of offering, segment, partner and account-based marketing.
- Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
- Well-developed understanding of the industry, offering categories and HP offerings/strategy.
- Solid project and budget management skills.
- Excellent written/oral communications.
- Strong analytical skills.
- Excellent interpersonal skills.
- Ability to build, manage and influence virtual teams.
- Excellent negotiating skills.
- Ability to interface effectively with all levels of management and functional disciplines.
- Strong influencing and consensus-building skills.
- Conflict resolution skills.
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