Online Marketing Specialist
Location: Seattle Washington
Description: Getty Images is employing Online Marketing Specialist right now, this vacancy will be placed in Washington. More complete informations about this vacancy opportunity please give attention to these descriptions. Who You Are:
You enjoy analytical work and are able to identify and prioritize revenue-generating opportunities quickly. When it comes to evaluating and negotiating partn! er deals, you are savvy and detailed. You’re a proven high achiever and self-starter who always exceed targets, goals and naturally influence those you work with. You enjoy working across many different parts of the business and are a skilled communicator. You thrive online, excel at multi-tasking, and are able to stay on your toes in a fast-paced, dynamic environment.
As an Online Marketing Specialist for Getty Images, you will be responsible growing incremental revenue through online marketing activity across the flagship website properties of GettyImages.com, Thinkstockphotos.com and iStockphoto.com. Working across multiple channels including affiliates, display and retargeting, you will have extensive experience in online advertising, partner development and business strategy across multiple markets and products.
Your Next Challenge:
Support the affiliate team in managing campaigns across North America. This could be anything from the mont! hly reporting to affiliate recruitment to conversion rate anal! ysis to putting together creative briefs.
Work closely with the regional marketing teams and various agencies/networks to successfully integrate and launch campaigns in new territories in 2013 and beyond.
Create annual online strategies based on available budgets and target audiences, meanwhile staying in tune with online media trends to identify and evaluate new or better channels for online opportunities.
Assist with display and retargeting in handling communication with advertising agencies/publishers to plan, book and negotiate ad placements/strategic advertising opportunities and ensure they have the necessary creative, tracking URLs, reporting, and other materials necessary to execute and optimize all advertising campaigns.
Monitor and report on all key performance metrics for all online channels, including: Revenue, Cost, CPA, CPL, ROI, Traffic, Conversion Rate, AOV and more.
Provide reporting on performance for monthly, q! uarterly and ad hoc executive reports.
Evaluate and recommend any new online vendors/opportunities that Getty should consider as part of its online marketing mix.
Implement A/B testing for online campaigns to determine incremental lift and best performing campaigns.
Manage the global production calendar for the creation of ad creative with up-to-date specs and contact info for all media contacts.
Support international marketing teams by providing guidance on media planning processes and documentation, sharing insights/reports on channel performance, providing required specs and training on ad trafficking, troubleshooting and supporting vendor escalations when needed.
What You'll Need:
General online marketing experience including at least one years experience in one of; affiliate, display or retargeting (some organic and paid search experience also preferred).
Analytical and results-oriented with experience wi! th Web Analytics, (Google Analytics & Omniture Site Catalyst).
! Experience using ad trafficking software (e.g. DART/DFA, Atlas or Mediaplex) is a plus.
Strong communication, interpersonal, organizational and follow up skills.
Strong computer skills: Proficient in Excel, PowerPoint and Word
Resourcefulness and adaptability.
1 - 2 years relevant experience.
Bachelor's degree with concentration in advertising, marketing, and communications preferred.
Graduates with significant skills or experience would be considered.
- LI-AC1
Getty Images is among the world’s leading creators and distributors of award-winning still imagery , video , music and multimedia products , as well as other forms of premium digital content, available through its trusted house of brands, including iStockphoto © and Thinkstock ©.
With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 c! ountries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life. For the stories behind our content and our technology, visit the Getty Images Blog at blog.gettyimages.com . Find us on Facebook at www.facebook.com/gettyimages and Twitter at www.twitter.com/gettyimages.com .
Getty Images is an equal opportunity employer and strongly supports diversity in the workplace.
Required Skills
Required Experience
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If you were eligible to th! is vacancy, please email us your resume, with salary requirements and a! resume to Getty Images.
If you interested on this vacancy just click on the Apply button, you will be redirected to the official website
This vacancy starts available on: Wed, 03 Jul 2013 07:47:42 GMT